Same spot on Red River...one year later
Photo: Jacob Weber
SXSW 2014 was...it was. So much has changed over the years. Brands have a larger presence and bands...well there was a shit ton of bands. Which is why I couldn't see them all...part of this was also due to procrastination and a lack of planning around work. I really wanted to check out Pure Bathing Culture, Jacques Greene and hell even Phantogram but either the lines were outrageous or I got sidetracked by free food (BTW Kelis cooked me a jerk rib slider and I shared my Caramel Delight Girl Scout Cookies with her.)
I did see Australian artist, The Kite Sting Tangle at the IFC Fairgrounds and he was amazing. He reminded me of James Blake meets Lapalux. I also got on that awful "Fun slide" and almost cried because I'm terrified of heights. I saw Kelela, Allen Stone (at the beckoning of my BFF), a random band at the Paste Mag party that sounded pretty tight but we ended up leaving cause we couldn't breathe; which brings me to another point... Chill the fuck out on the cigarettes, ya'll! Especially if you're hanging around with black girls with natural hair. Our hair captures odor like no other and I'll be damned if I have to run out and buy additional bottles of Shea Moisture to wash my hair when I have finally achieved the desired amount of stretch with my twist-out! Fuck THAT!
One thing that really stuck with me during SXSW is the notion that folks don't support music like they should. I want people (my consumer generation especially) to start buying music more often (vinyl, CD, digital etc.) I don't want to be the only one at the record store in 2020. We have to support the artists we love so they can continue doing what they love (bringing us fantastic, unadulterated non-top 40 music! -well non-top 40 for me at least)
There was a plethora of baes at SXSW this year. However, your phone will most likely die before you can even send a text. (Note to self: buy charging phone case for next year)
Music I'm leaving you with today is James Vincent McMorrow.
Best way I can describe him is if James Blake and Sigur Ros had a baby that looks a little like Michael Fassbender.
P.S. On a more serious note, three SXSW attendees lost their lives and 23 more were injured due to a senseless drunk driver last Thursday. You can donate to SXSW Cares Fund to help those affected.